Max Mckeown – Keynote Speaker

Behavioural Strategist, Scientist and Author

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Specialist Subjects

  • Performance Strategy
  • Leadership
  • Motivation and Adaptability
  • The Art of Winning


  • English


Max Mckeown is a leadership coach for some of the most successful global brands, and is the author of The Strategy Book, The Innovation Book and five other award-winning books.

An expert in strategy, leadership, innovation and how to create a better future, Mckeown has worked with some of the world’s most successful global brands across sectors ranging from retail to manufacturing, pharmaceuticals to police forces, from government to luxury hotels.

An engaging and dynamic presenter, Mckeown has been celebrated for his insights into performance, strategy and leadership. Audiences love his original, warm and entertaining presentations, with a huge FutureSpace allowing everyone to think, create and learn together.

The Innovation Book: How to Think and Act Strategically to Deliver Outstanding Results is your roadmap to creating powerful innovations that deliver success in a competitive world. It explains how to become a more innovative thinker and how to lead and manage powerful creativity.

The Strategy Book: How to Manage Ideas and Execution to Deliver Outstanding Results describes those big strategic decisions which separate leaders and managers. Learn how to create a winning strategy and lead your team to deliver it. From understanding what strategy can do for you, to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Winner of CMI Award 2013.

Adaptability: The Art of Winning in an Age of Opportunity and Uncertainty. Adaptability is a key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our entire history is a story of adaptation and change and, in an age of brutal competition and economic uncertainty, it has never been more important. Shortlisted for CMI Book of the Year 2013.

Mckeown has an MBA and PhD from Warwick Business School. He is a fellow of the RSA and member of the British Psychological Society.

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