Mats Jansson was President and CEO of the SAS Group, the holding company of Scandinavian Airlines System which is the major airline group in the Nordic region, in the period from January 2007 (informally from October 2006) until September 2010 and he rose extremely successfully to the challenge. He was... Read more
Mats Jansson was President and CEO of the SAS Group, the holding company of Scandinavian Airlines System which is the major airline group in the Nordic region, in the period from January 2007 (informally from October 2006) until September 2010 and he rose extremely successfully to the challenge. He was able to transform SAS from a complex conglomerate of various business units, to a streamlined and significantly more efficient operation, while at the same time maintaining good relations with numerous unions and improving customer confidence and satisfaction. He managed a cultural turnaround of the company.
He succeeded in creating a new robust business plan, with full support from three government owners (Denmark, Norway and Sweden) as well as from private shareholders, which made it possible to secure two major rights issues. It is no understatement to say that he saved the company from bankruptcy twice.
With his leadership style, based on the principles of always being consistent, straightforward and reliable he gained the respect and confidence of governments, owners, financial institutions, corporate customers and staff.
In 2008 he was nominated as one of seven contestants to the title as The Business Leader of the year award by European Business Awards based in Paris. During his tenure as President and CEO of SAS he has been member of the governing boards of IATA (International Air Transport Association) and AEA (Association of European Airlines).
His background is in the field of consumer and business-to-business sectors including retailing, and since 1973 he held several leading positions in listed companies, including as President and CEO of Catena/Bilia from 1994-1999 and President and CEO of the Fazer group from 1999-2000. In 2000 he took up the position as CEO and President of Axfood, and from 2005 he was Chairman of this company. In 2005 he was appointed President and CEO of Axel Johnson AB. He has been instrumental in restructuring and turning around major businesses in the Nordic region and in Europe.
Mats Jansson is currently a member of the board of Danske Bank and TeliaSonera, Chairman of the Board of Delhaize Group and senior advisor of JP Morgan.
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You can book Mats Jansson through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Mats's current availability, speaking fees and any specific requirements for your event.
Mats Jansson's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Mats tailored to your event.
Mats Jansson speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Mats to align the content with your delegates and goals.
London Speaker Bureau can book Mats Jansson for events worldwide, subject to Mats's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Mats Jansson is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Mats can accommodate.
London Speaker Bureau will brief Mats Jansson on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Mats can offer.
Mats Jansson delivers keynotes in German. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Mats Jansson's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Mats's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Mats Jansson can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Mats's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Mats Jansson is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Mats Jansson, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Mats's current availability for your dates.