Larry Kasanoff, Chairman/CEO of Threshold Entertainment, is the Producer or Executive Producer of all MORTAL KOMBAT media including three Number One films, a television series, an animated series, platinum selling soundtracks, direct to dvd, and a live tour.
He is Executive Producer of the box-office smash film, TRUE LIES, starring Arnold Schwarzenegger and directed by James Cameron.
Previously, as president and co-founder of Lightstorm Entertainment, Larry supervised production, marketing, publicity and merchandising for the four-time Academy Award winning hit, TERMINATOR 2 JUDGMENT DAY, directed by James Cameron.
He produced two movies with Academy Award winning director Kathryn Bigelow.
Larry Kasanoff – as a producer or studio head – has made over 200 feature films, including DIRTY DANCING and Academy Award Winning Best Picture PLATOON. He has raised well over a billion dollars in the film business.
In the music world, Larry has packaged or produced video projects with several of the world’s biggest talents, including Michael Jackson, The Rolling Stones and Dick Clark. For Terminator 2, he produced MTV’s top video of the year, “You Could Be Mine” with Gun’s ‘N Roses.
Larry Kasanoff holds an MBA from the Wharton School of Business and a BA from Cornell University.
“The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. This is true for every person and every company. It’s a problem because other companies that don’t give in to that current will eclipse you.”
Kasanoff’s new book, A Touch of the Madness How to Be More Innovative in Work and Life…by Being a Little Crazy comes out later this year from BenBella books via Penguin/Random house. His main keynote speech is based on this unique philosophy.
As a graduate of Cornell and The Wharton School of Business, Kasanoff serves as a Rosetta Stone between the corporate landscape and Hollywood, using examples, stories and lessons learned from the film industry to instill outside-the-box thinking regarding innovation to corporate audiences.
A born storyteller, Kasanoff’s uses star-studded anecdotes from his life in Hollywood to make it easy and entertaining for business audiences to learn to be more creative by being a bit crazy.
Larry and Threshold Entertainment Group have been profiled in The New York Times, The Wall St. Journal, USA Today, Time Magazine, Wired, Maxim, and Playboy and have been featured on CNN, FOX News, ABC World News Tonight, CNBC, The Howard Stern Show and more.
Larry has operated at the nexus of technology and entertainment for decades, achieving a lot of ‘firsts’ innovated with technology and entertainment:
-First movie to extensively use morphing (Terminator 2 – also interesting because of its theme about the evils of AI which he gets asked about all the time now) which started the digital filmmaking revolution;
-First hit movie from a video game (Mortal Kombat) which started the craze of video game based movies; and
-First moving 3D shot (Star Trek The Borg Adventure), which started resurgence of 3D movies, and more.
So, he is well suited to talk about innovation and AI.
Spoiler alert – he thinks AI provides terrific opportunities for businesses, and he is already incorporating it into his.
This also covers his views on how to best use technology to help achieve your objective.
Forget about supply chain hiccups and clogged shipping lines. Technology now raises globalization to a new level because one can create for the world and create with the world.
Using a case study from his recent animated feature film for Universal, Bobbleheads, starring Cher, Larry Kasanoff explains how, with the help of new tech from Microsoft and Nvidia, they created a worldwide production platform that included artists, animators, and technical experts in the US, Nepal and all over India.
Not only did it withstand the pandemic and two cyclones, but it allowed the filmmakers to infuse into the movie the cultural aspects of all these countries. So globalization is also now inclusive and diversification.
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"I’ve had the opportunity to work with Mr. Kasanoff over the last 5 years on several projects, including both corporate-level and theatrical releases. He brought a critical level of experience and knowledge, as well as creativity to address our challenges. His pioneering work in location-based entertainment, coupled with industry-recognized innovation in CGI, enabled him to deliver a first-of-its-kind virtual-reality enterprise experience for Microsoft customers around the world. When I had the pleasure to support his production of Bobbleheads: The Movie, he was always willing to try new technologies and mechanisms for animation, rendering, and remote contribution, once again proving his approach to global content development is the path to the future. I’m excited to see what he does next!"
Joel Sloss (Consulting/Freelance: compliance governance in M&E)
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