Ken Hughes – Keynote Speaker

Leading Consumer & Shopper Behaviourist & Renowned Customer Experience Strategist

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Specialist Subjects

  • Love is a Verb: Embedding Customer Connection in a Digital World
  • The blue dot consumer: Understanding the Modern New Consumer
  • The Joy Of CX: Why Your Customer Experience Is Everything
Artificial intelligence: Where silicon meets soul
  • WORK 3.0: Why your Employee Experience is Everything
  • The innovation engine: Fuelling Personal Success


  • English


Ken Hughes is now acknowledged as being one of the world’s leading authorities on modern consumer and B2B culture. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism, markets, society and the challenges and opportunities that lie ahead.

With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics, and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

Drawing on his history as an actor, while his live stage performances are infamous, he is also now considered one of the world’s top virtual speakers, as engaging on screen as he is live in person.

As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.

Every year, Ken Hughes shares his thought-disrupting insight with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference and webinar circuit relating to the future of consumerism.

Regularly voted ‘Best Speaker’ at the events where he is invited to perform, he believes in engaging and delighting event attendees at every opportunity, live or virtually.

Popular Talks by Ken Hughes

Love is a Verb: Embedding Customer Connection in a Digital World

As we emerge from the pandemic, consumers and employees are looking to reconnect, as indeed is society as a whole. The values around vulnerability, honesty, transparency, trust, empathy and connection are all strong driving forces for brand relevance today, and ones we need to reflect to our customers and prospects. We speak a lot about Customer Lifetime Value, Brand Loyalty or the Customer/Employee Experience, but we have to start asking ourselves some hard questions relating to how we intend to build relationships deep enough to deliver.

This customer experience keynote takes 10 of the key attributes necessary for successful human relationships and maps them on to our customer interactions. We look at love & commitment, quality time together, intimacy, trust & honesty, effective communication, conflict resolution, acts of kindness & gift giving, personal responsibility, personal space, and humour. Applying these and activating them as love languages builds deeper, authentic relationships.

The blue dot consumer: Understanding the Modern New Consumer

Every company and industry is resourcing for disruption, bending rules, breaking moulds and challenging norms. Preparing for change is difficult as by its very nature, change can be uncertain – that’s why they call it DISRUPTION and not PREDICTIVE CHANGE. The millennials were the warm up act, the generation that drove the switch from analog to everyday digital. Generation Z are now the main event, the tipping point of the first truly digital generation of consumers. Together, these two demographics have fundamentally reset consumer values for every business and brand globally.

This speech challenges any business to look at their future through the lens of their future consumer. We look at the social, cultural and cyber behavioural forces pressing on humanity, and how changes in consumer expectations have forever changed the game. Today’s consumer expects a frictionless and seamless experience at every touch-point, has little tolerance for failure but will become a tribal brand fan if you get it right. Disruption is a positive force if you harness what is happening around you but an amazingly destructive one if you ignore the changing nature of consumer values.

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