Ken Hughes – Keynote Speaker

Leading Consumer & Shopper Behaviourist & Renowned Customer Experience Strategist

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Specialist Subjects

  • Love is a Verb: Embedding Customer Connection in a Digital World
  • The Joy of CX: The Blue Dot Consumer
  • The Innovation Engine: Creativity and Innovation
  • The Big Take Back: The Psychology of Recovery & Consumer Implications


  • English


Ken Hughes is now acknowledged as being one of the world’s leading authorities on modern consumer and B2B culture. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism, markets, society and the challenges and opportunities that lie ahead.

With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics, and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

Drawing on his history as an actor, while his live stage performances are infamous, he is also now considered one of the world’s top virtual speakers, as engaging on screen as he is live in person.

As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.

Every year, Ken Hughes shares his thought-disrupting insight with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference and webinar circuit relating to the future of consumerism.

Regularly voted ‘Best Speaker’ at the events where he is invited to perform, he believes in engaging and delighting event attendees at every opportunity, live or virtually.

Popular Talks by Ken Hughes

Love is a Verb: Embedding Customer Connection in a Digital World

Renowned customer experience strategist Ken Hughes lends his expertise in consumers and innovation to the most important subject of our lives: relationship and connection. Ken’s insightful and engaging style brings into play a wealth of experience unpacking some of the greatest questions facing businesses and brands today around customer experience and connection, and encourages us to meet these relationships with the same innovation, playfulness, and action-oriented approach we bring to our personal relationships.

The Joy of CX: The Blue Dot Consumer

This speech is a dynamic analysis of modern consumer values, teaching brands and businesses how to win the race for relevance and thrive in disruptive economies around a consumer centred approach. Ken Hughes entertains and enlightens audiences with this deep dive into consumer expectations, the emerging values of our new consumer and the critical need to balance digital with human connection.

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