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Keynote SpeakerKen Hughes

Leading Consumer & Shopper Behaviourist and Renowned Customer Experience Strategist

Ken Hughes is now acknowledged as being one of the world’s leading authorities on Consumer Behaviour and the Customer Experience. He is internationally renowned for helping some of the biggest brands in the world to understand the future of branding and the consumer connection, and was recently named one of... Read more

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Watch Ken Hughes in action

  • Ken Hughes, Showreel (2025)

  • Exclusive Interview with Ken Hughes: Leading Consumer & Shopper Behaviourist

  • Time bending -- 365 ways to unlock creativity and innovation | Ken Hughes | TEDxUniversityofNicosia

  • The blue dot consumer metaphor

Popular Talks by Ken Hughes

  • The Blue Dot consumer. Understanding the modern customer connection

    In this keynote, Ken Hughes delves into the evolving landscape of modern consumerism, emphasizing how today’s customers, much like the pulsing blue dot on your Google Maps app, position themselves at the center of their own experiences. This analogy underscores the shift towards customer-centricity, where consumers expect brands to navigate…

  • Taylormaking. How to use customer experience to build brand success

    In this keynote, Ken Hughes explores how brands can emulate Taylor Swift’s approach to building a devoted following by focusing on emotional customer connections, continuous investment in customer and employee experiences, and fostering collaboration. Taylor Swift’s strategic engagement with her audience has resulted in one of the most impressive brand…

  • AI, Data and Disruption. Winning the race for customer relevance

    In this keynote, Ken Hughes examines the transformative impact of artificial intelligence on consumer decision-making and its broader implications for marketing, branding, and customer engagement. He emphasizes that while AI introduces numerous new touchpoints, the focus should be on leveraging these technologies to build more efficient, exciting, and engaging customer…

  • Igniting the Spark. How creativity and risk drive the innovation engine

    In this keynote, Ken Hughes explores how agility, risk-taking, play, and creativity fuel innovation at personal, professional, and organizational levels. He emphasizes that while organizations recognize creativity and innovation as essential for success, many struggle to catalyze these qualities, causing the innovation process to stall. To push boundaries, challenge norms,…

Biography

Ken Hughes is now acknowledged as being one of the world’s leading authorities on Consumer Behaviour and the Customer Experience.

He is internationally renowned for helping some of the biggest brands in the world to understand the future of branding and the consumer connection, and was recently named one of the Top 50 CX Influencers globally.

Known as ‘The King of Customer Experience’, he has over 25 years’ experience as CEO of a CX consumer insight agency, blending his understanding of consumer & cyber psychology, digital anthropology, behavioural economics, and retail futurology to explore the needs of the new consumer and predict the changes to come.

Many Fortune 500 companies implement Ken’s advice on customer experience, the digital consumer connection, artificial intelligence, retail futurology, the Gen Alpha/Gen Z shopper, and the peer-to-peer economy. As an author, TED speaker, part-time university lecturer and actor, his performances are insightful and thought-provoking, infamous for their sheer energy, entertainment, and passion, not to mention his generous Irish wit.

As a behaviouralist and life strategist, he is also passionate about leadership, change, disruption, success, innovation, personal development, and motivation. He brings this to life in his work with high performance individuals, athletes, entertainers, and C-level executives all over the world.

Every year, Ken shares his thought-disrupting insights and passion with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference circuit relating to CX and the modern brand: consumer connection.

Regularly voted best speaker at any event where he is invited to perform, he believes in engaging and delighting event attendees at every opportunity.

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What clients say about Ken Hughes

"Ken was one of the most inspiring speakers we have ever booked. His presentation was so engaging, insightful and entertaining. The feedback from our delegates has been outstanding, ‘the best ever’ was what I kept hearing. He is one of the superstars, no doubt, and I can see why he was recommended to us. We were not disappointed." Merette Habberstad, NHO REISELIV
"A heartfelt thank you to the truly inspiring and energising speaker, Ken Hughes. He captivated us with a genuinely delightful speech. There are not enough words to describe the impact this session had on our employees and how personal and engaging it was. Simply magnificent." Ana Butylkina, ING
"I’d consider Ken to be among the rockstars of professional speakers. His unique combination of great content, practical insight and engaging, energetic performance style was outstanding. As an organiser, it was an absolute pleasure to work with him and his team, as his professionalism ranks high among top speakers in our long list of UBA Trendsday conferences." Luc Suykens, UBA TRENDSDAY
"Ken is an energetic, thought-provoking speaker. I’ve had Ken speak at two Google events now and Ken has scored higher than any other speaker I’ve ever had before, lasting a longtime in the memories of the delegates." Google EMEA
"I could listen to this guy all day. As always an amazing insight into customers and the essence of CX relationships." Paypal
"As a B2B brand we needed to stay relevant and connected with our customers during this time. Ken was the first person we thought about approaching and the webinar series he delivered has had such strong feedback. Sessions sold out way beyond our expectations and delegates stayed engaged far longer than we had ever hoped. It was entertaining, informative, and had all the usual magic and sparkle that Ken delivers onstage." Microsoft
"Ken delivered a thought provoking and entertaining speech on the needs and desires of younger generations. The talk was highly appreciated by all our coaches and the post-event feedback we received has been outstanding." UEFA
“Ken is right up there with the Seth Godin’s and Simon Sinek’s of this world. His presentation was so inspiring, energetic and delivered real actionable content to the thousands who attended. A stellar performance” EBIT/CONFINN
"We chose to bring Ken in as keynote for our customer and partner event as he really understands the digital consumer and the challenges our client partners face. It was one of the best sessions of the event." TIKTOK
"We were looking for someone that could talk with us around the psychology of customer experience and Ken was the perfect fit. An intelligent, inspiring and entertaining session." STARBUCKS
"Ken really brought the modern consumer to life for our licensees and retail partners. His insight into customer connection and evolving expectations was fascinating to hear." NFL
"A heartfelt thank you to the truly inspiring and energising speaker, Ken Hughes. He captivated us with a genuinely delightful speech. There are not enough words to describe the impact this session had on our employees and how personal and engaging it was. Simply magnificent." ING
"We brought Ken in to inspire our strategy session around the future of store and retail. It was a fantastic session in getting conversation going around customer experience and the future consumer. Highly recommend if you want to truly understand the core of CX." JOHN LEWIS
“Ken’s true talent is the tailoring of his content to our audiences. We have invited him to speak at several different Red Bull events in Europe, and he always challenges each of us to think outside of the box. He is an educational and inspirational presenter, as entertaining and engaging as he is challenging. Not to be missed.” RED BULL
“Ken’s session with our global country marketing teams was astounding. Participants really enjoyed the psychology side and particularly the ‘turning data into insight’ part. One of the best shopper sessions I think I have ever witnessed, and really had the room engaged throughout.” IKEA

How to book Ken Hughes as a keynote speaker

How do I book Ken Hughes for a keynote speech?

You can book Ken Hughes through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Ken's current availability, speaking fees and any specific requirements for your event.

What are Ken Hughes's speaking fees?

Ken Hughes's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Ken tailored to your event.

What topics does Ken Hughes speak about?

Ken Hughes speaks on Future & Technology, Innovation & Creativity, Marketing, Technology. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Ken to align the content with your delegates and goals.

Is Ken Hughes available for international events?

London Speaker Bureau can book Ken Hughes for events worldwide, subject to Ken's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Ken Hughes deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Ken Hughes is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Ken Hughes?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Ken can accommodate.

Can Ken Hughes tailor the keynote to our industry and audience?

London Speaker Bureau will brief Ken Hughes on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Ken can offer.

What languages does Ken Hughes present in?

Ken Hughes delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Ken Hughes a strong fit as a keynote speaker?

Ken Hughes's areas of expertise include Future & Technology, Innovation & Creativity, Marketing, Technology. To get a clear sense of Ken's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Ken Hughes speak at?

Ken Hughes can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Future & Technology, Innovation & Creativity, Marketing, Technology is relevant. Details of Ken's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Ken Hughes offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Ken Hughes is able to offer alongside or instead of a keynote.

How far in advance should we book Ken Hughes?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Ken Hughes, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Ken's current availability for your dates.