Katrine Marçal is a bestselling author on women and innovation.
Her first book Who Cooked Adam Smith’s Dinner? has been translated into more than 20 languages. Margaret Atwood called it “a smart, funny and readable book on women, economics and money”. It was named one of The Guardian’s books of the year in 2015. BBC also named Katrine one of its 100 Women in 2015.
Katrine’s second book Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men was shortlisted for Business Book of the Year in Germany and for the Andrew Carnegie Medal for Excellence in Nonfiction in the US.
Katrine Marçal is the global economic commentator for Dagens Nyheter, Sweden’s largest broadsheet newspaper. She has given keynotes at institutions such as Oxford University Business and Economics Programme, London School of Economics and The Royal School of Technology in Stockholm. She has addressed corporate audiences from Kuala Lumpur to Oslo and travelled extensively with her talks.
In this talk, Katrine leads audiences through fascinating examples of how innovators have failed to take women’s experiences into account. She examines current realms where our ideas about gender are holding innovation back in similar ways.
Women influence 80 percent of consumer decisions but 97 percent of all technological products and services are designed by men. This is clearly a problem but Katrine argues that these type of imbalances also represent a big opportunity. Companies willing to address the economic value leaks created by gender bias are setting themselves up to win.
Audiences will learn to become better observers of gender bias and how it impacts innovation within their own organizations. Katrine offers both concrete examples from the past and a solid sense of how gender-informed innovation can drive significant growth and sustainable development in the future.
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