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Keynote SpeakerKatrine Marçal

Bestselling author on women and innovation

Katrine Marçal is a bestselling author on women and innovation. Her first book Who Cooked Adam Smith’s Dinner? has been translated into more than 20 languages. Margaret Atwood called it “a smart, funny and readable book on women, economics and money”. It was named one of The Guardian’s books of... Read more

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Popular Talks

Mother Of Invention: Why Including Women Is The Missing Key To Innovation
Power Moves: Forecasting the Economic Impact of Women into the Next Decade
The Venture Capital Gender Gap: How to Close It and Why We Should

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Biography

Katrine Marçal is a bestselling author on women and innovation.

Her first book Who Cooked Adam Smith’s Dinner? has been translated into more than 20 languages. Margaret Atwood called it “a smart, funny and readable book on women, economics and money”. It was named one of The Guardian’s books of the year in 2015. BBC also named Katrine one of its 100 Women in 2015.

Katrine’s second book Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men was shortlisted for Business Book of the Year in Germany and for the Andrew Carnegie Medal for Excellence in Nonfiction in the US.

Katrine Marçal is the global economic commentator for Dagens Nyheter, Sweden’s largest broadsheet newspaper. She has given keynotes at institutions such as Oxford University Business and Economics Programme, London School of Economics and The Royal School of Technology in Stockholm. She has addressed corporate audiences from Kuala Lumpur to Oslo and travelled extensively with her talks.

"It was a fantastic way to celebrate diversity and the role of women in innovation and in the economy more broadly. Katrine shared fun but very insightful stories and kept our audience of senior business leaders really engaged. So much so that we asked her to join another panel later in the year." Oxford University Business And Economics Program

"Katrine gave an extraordinary talk. Her point of view about what we are missing out on, what the world is missing out on, by NOT paying attention to gender-differentiated needs and opportunities, in product and service design, and how that shapes entire markets, was so powerful." Gender Smart Investing Summit

Popular Talks by Katrine Marçal

Mother Of Invention: Why Including Women Is The Missing Key To Innovation
Why didn’t we get wheels on suitcases until 1972? Why were electric cars considered “feminine” when they first arrived more than 100 years ago? How come a bra making company created the suit Neil Armstrong wore to the moon? Why do women influence 80 percent of consumer decisions but 97...
- Why didn’t we get wheels on suitcases until 1972?
- Why were electric cars considered “feminine” when they first arrived more than 100 years ago?
- How come a bra making company created the suit Neil Armstrong wore to the moon?
- Why do women influence 80 percent of consumer decisions but 97 percent of all technological products and services are still designed by men?
In this talk, Katrine leads audiences through fascinating examples of how innovators have failed to take women’s experiences into account. She examines current realms where our ideas about gender are holding innovation back in similar ways.

Women influence 80 percent of consumer decisions but 97 percent of all technological products and services are designed by men. This is clearly a problem but Katrine argues that these type of imbalances also represent a big opportunity. Companies willing to address the economic value leaks created by gender bias are setting themselves up to win.

Audiences will learn to become better observers of gender bias and how it impacts innovation within their own organizations. Katrine offers both concrete examples from the past and a solid sense of how gender-informed innovation can drive significant growth and sustainable development in the future.
Power Moves: Forecasting the Economic Impact of Women into the Next Decade
The Venture Capital Gender Gap: How to Close It and Why We Should