Jean-Claude Larreche is Professor of Marketing at INSEAD and holder of the Alfred H. Heineken Chair. His latest book The Momentum Effect: How to Ignite Exceptional Growth has been published in in May 2008 by Wharton School Publishing. In addition to his MBA from INSEAD, Jean-Claude received an MSc... Read more
Jean-Claude Larreche is Professor of Marketing at INSEAD and holder of the Alfred H. Heineken Chair. His latest book The Momentum Effect: How to Ignite Exceptional Growth has been published in in May 2008 by Wharton School Publishing.
In addition to his MBA from INSEAD, Jean-Claude received an MSc in Computer Sciences from the University of London and a PhD in Business from Stanford University. It was as a student at Stanford that he was first nicknamed “JC” by his friends.
Jean-Claude Larreche has always combined his academic career with business activities. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 35 he was appointed a non-executive director of the multinational firm that became ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years. He has also been on the INSEAD Board for 14 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo.
His academic work concentrates on fostering the fundamental capabilities that influence a company’s ability to deliver growth, especially through marketing excellence, customer focus and innovation. His publications have appeared in numerous international journals. He is the author or co-author of many books, including Markstrat, the leading strategic marketing simulation used by more than a million executives worldwide; Marketing Management: A Strategic Decision-Making Approach; Marketing Strategy: Planning and Implementation; and Industrat. From 1998 to 2002, he has been the author of five annual reports on Measuring the Competitive Fitness of Global Firms (Financial Times Prentice Hall).
Jean-Claude Larreche is the founder of several INSEAD Executive Programs, including “Customer Focus: From Promise to Action”, “Strategic Management of Services”, and “Advanced Industrial Marketing”. He has been named “Marketing Educator of the Year” by Club 55, the European Community of Marketing Experts. He has twice won the “Overall European Case of the Year” Award from ECCH (European Case Clearing House) for his case studies on Virgin Atlantic Airways and on First Direct.
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You can book Jean Claude Larreche through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Jean Claude's current availability, speaking fees and any specific requirements for your event.
Jean Claude Larreche's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Jean Claude tailored to your event.
Jean Claude Larreche speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Jean Claude to align the content with your delegates and goals.
London Speaker Bureau can book Jean Claude Larreche for events worldwide, subject to Jean Claude's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Jean Claude Larreche is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Jean Claude can accommodate.
London Speaker Bureau will brief Jean Claude Larreche on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Jean Claude can offer.
Jean Claude Larreche delivers keynotes in French. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Jean Claude Larreche's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Jean Claude's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Jean Claude Larreche can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Jean Claude's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Jean Claude Larreche is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Jean Claude Larreche, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Jean Claude's current availability for your dates.