Hermawan Kartajaya is the President of Indonesia Council for Small Business (ICSB) and a co-founder of Asia Marketing Federation. In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of”50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip... Read more
Hermawan Kartajaya is the President of Indonesia Council for Small Business (ICSB) and a co-founder of Asia Marketing Federation. In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of”50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln.
He is a unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner. He has written five international books with Philip Kotler—the father of modern marketing. His latest book, Marketing 3.0 is widely acknowledged globally and is translated into 23 non-English languages around the world. His marketing concepts can also be found in Global Marketing Management and Principles of Global Marketing textbooks by Warren Keegan—the world’s renown expert of global marketing. To help companies in Southeast Asia grow, he founded MarkPlus, Inc.—Southeast Asia’s leading professional services firm in the area of marketing consulting, research, and training—in 1990.
Prior to leading his own firm, Hermawan Kartajaya was the sales and distribution director of a major consumer goods company.