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Keynote SpeakerHenry Coutinho-Mason

Reluctant futurist. Provocative optimist, global keynote speaker and award-winning author

Henry Coutinho-Mason is obsessed with answering the biggest question in business: “what will people want next?” Henry has written two books on future trends and innovation – The Future Normal: How We Will Live, Work & Thrive In The Next Decade (Ideapress, 2023), which launched as a featured keynote at... Read more

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Popular Talks

The Future Normal: Key Emerging Trends in [your industry]
VisuAIse Futures: An Interactive AI-powered Event Experience
Designing A People-First AI Strategy
Innovation Mindset: How To Look To Other Industries and Markets To Anticipate – And Stay Ahead Of! – Your Customers’ Future Expectations

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Biography

Henry Coutinho-Mason is obsessed with answering the biggest question in business: “what will people want next?”

Henry has written two books on future trends and innovation – The Future Normal: How We Will Live, Work & Thrive In The Next Decade (Ideapress, 2023), which launched as a featured keynote at SXSW; and previously Trend-Driven Innovation (Wiley, 2015), the guide underpinning TrendWatching’s research and content that is used by 100,000 B2C professionals.

As a speaker, Henry has given more than 150 inspiring and actionable keynotes & workshops in 30+ countries – with multiple repeat bookings from global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He is also a guest lecturer at HEC business school in Paris.

His latest project is VisuAIse Futures, an interactive, ‘multiplayer’ AI-powered creative experience that allows audiences to co-create visions of the future – live, in real-time.

Based in London, he helps clients understand emerging trends and innovation opportunities, with a particular focus on designing people-first AI strategies,

Henry has been quoted as a trend expert in The Guardian, the FT, HBR, AdMap, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC and Brazil’s Globo News.

As co-founder of 3Space, Henry is also an award-winning social entrepreneur. With its innovative solution to generating social value from empty commercial property, 3Space was commended in Fast Company’s World Changing Ideas and won the European section of the FT/Citi Urban Ingenuity Awards.

Fun fact: he was also included in GQ’s Most Connected Men in Britain list for 2016.

“Thank you for bringing fresh ideas to this team of smart, motivated people.” P Executive Leadership Development, HP

“One of the stand out sessions of the day. [It] stood out for its clarity and simplicity. It not only enlightened but also created a sense of urgency.” Head of Customer Centricity, Tata Group

“Inspiring, energetic, and entertaining. Henry's session for 2,000 senior executives from a Fortune 100 healthcare company received the highest rating from the attendees.” SVP Head of Strategy, Cramer

“I spent a long time looking for a great speaker on AI, and Henry came highly recommended. His humor disarms the audience and creates an openness to learn. It's rare to find someone who can make AI feel accessible and exciting, rather than overly technical and threatening. We received exceptional feedback about Henry's session, with people loving how tailored the session was to our industry, as well as the interactive element. Thank you!” SVP Sales, Hosts Global

“Henry has spoken at several engagements to inspire innovation within our business and I can highly recommend him.” VP - International Markets, Marriott

“Henry was recommended to us and he didn't disappoint! Despite the short notice, Henry spent time on the phone with me to perfectly understand our audience and tailor his talk to what L&D cares about.” CMO, Thrive

“I booked Henry as a keynote speaker after hearing him speak at another event earlier in the year. He came well-prepared and had tailored the content to our audience of media industry professionals. It’s no surprise that his powerful presentation was chosen as the most popular session of the day!” Festival Director, THIS

“I booked Henry for the third time to give the opening keynote at our Future Hospitality Summit in Abu Dhabi. As always, he teed up the event perfectly and energised the room. The feedback was excellent – attendees appreciated that he opened their minds to what is happening in other sectors and how it relates to their industry.” Managing Director Middle East, The Bench

“Henry opened the conference and captured everyone from the first second with sharp insights. The feedback was absolutely top across all delegates and I can highly recommend Henry for future conferences.” Director of Communications, Wonderful Copenhagen

Popular Talks by Henry Coutinho-Mason

The Future Normal: Key Emerging Trends in [your industry]
Henry’s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry’s new book, The Future Normal (written with 3-time...

Henry’s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry’s new book, The Future Normal (written with 3-time WSJ bestselling author Rohit Bhargava and released in early 2023). While the title might have remained a constant during his 10-year stint as CEO of TrendWatching, every session is unique thanks to Henry’s ability to bring in the newest and most insightful local and industry-specific case studies. One event organizer who booked Henry to speak to 2,000 senior executives from a Fortune 500 company in Las Vegas described his keynote as “inspiring, energetic, and entertaining” – three words that are regularly reported on his feedback forms.
VisuAIse Futures: An Interactive AI-powered Event Experience
It’s one thing hearing someone talk about the power of AI. It’s another thing to have your audience experience it. Live and in-the-moment. Together. Henry’s new interactive AI experience transforms the keynote format from something that...

It’s one thing hearing someone talk about the power of AI. It’s another thing to have your audience experience it. Live and in-the-moment. Together. Henry’s new interactive AI experience transforms the keynote format from something that people sit through, into a visceral personal and collective ‘a-ha moment’ that will live long in the memory of every participant. But don’t mistake this session for just some fun ‘AI theater’. Its real magic comes when Henry uses AI to analyze the generated images and unlock the collective intelligence of your audience – turning your next event into a powerful source of insights, just delivered faster and in a far more engaging format than any boring and expensive consultancy project! You already know that the future of your organization depends on using AI effectively. This session won’t just transform the way your people think about AI, it will energize them to explore and seize the opportunities it presents.
Designing A People-First AI Strategy
This year it’s AI. Last year it was the metaverse, web3 and crypto. Before that, it was social media and mobile. For over a decade, Henry’s talks on how to think about new and fast-moving technologies have been enthusiastically received by executive audiences. Read more

This year it’s AI. Last year it was the metaverse, web3 and crypto. Before that, it was social media and mobile. For over a decade, Henry’s talks on how to think about new and fast-moving technologies have been enthusiastically received by executive audiences. Henry’s approach is a deceptively simple one – don’t only focus on what’s changing; instead identify what won’t change for your customers. What are the basic human needs and wants that your customers will still look to your organization to cater to a decade from now? So instead of talking solely about novel technologies themselves, Henry talks about the underlying relevant basic human needs they speak to – from convenience to transparency, and from empowerment and creativity. This deeply human-centric view of technology might seem obvious, but Henry’s talks present a view of the world that is both fresh and compelling. More importantly, it’s an accessible and practical approach that audiences can take back into their organizations in order to think strategically about the long-term implications and opportunities that AI will present.
Innovation Mindset: How To Look To Other Industries and Markets To Anticipate – And Stay Ahead Of! – Your Customers’ Future Expectations
The conventional ways of knowing what your customers will want next (such as using ever bigger datasets or qualitative research) are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous. This terrifies most executives, but there’s a silver lining. It is possible to understand...

The conventional ways of knowing what your customers will want next (such as using ever bigger datasets or qualitative research) are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous. This terrifies most executives, but there’s a silver lining. It is possible to understand the direction of future trends and the opportunities they present, by looking at the very disruptive startups and game-changing innovations that create such volatility. How are these new innovations changing customer expectations? And how can you get ahead of your competitors by catering to those new expectations? Based on Henry’s first book Trend-Driven Innovation, this talk unpacks the theory of how to become not just a trendspotter, but a trend doer. And while this theory forms the basis of TrendWatching’s research, content & products which are used by 100,000 B2C professionals at hundreds of the world’s leading brands, this is miles away from being a dry, data-driven speech. Instead, Henry brings in a unique and entertaining mix of global innovations examples to show exactly how the audience can spot what’s coming next.