Greg Verdino is a highly regarded authority on “the digital now”. He is known for his uncanny ability to forecast trends, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges.
Verdino’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organisations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies.
Verdino is also managing partner at VERDINO & CO, the consultancy he started with his wife to help companies create content-driven digital experiences.
Previously, he was Executive Vice President at social business firm Dachis Group, where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Verdino is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing.
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