Gina Badenoch, is a soul photographer & founder of Ojos que Sienten and Capaxia. Passionate about reducing inequality and working with inclusive authentic leaders, dreamers, artists and changemakers around the world.
She is a multicultural, curious, and creative young global leader and a member of the cultural leaders at the World Economic Forum. She is contributing to creating a more respectful and dignified society.
Recognized as a Fellow Ashoka and with a British Empire Medal, for her work as a social entrepreneur reducing inequality, designing inclusive narratives and experiences, seeing beyond labels and revealing the invisible.
An example of her creative work which dignified how disabled people were perceived, 17 years ago, she started teaching photography to blind people, amplifying their voice and enabling them to be seen beyond the disabled label. Gina has the ability to shift mindsets in a creative and collaborative way, aligning head, heart and intuition as complementary intelligence. She focuses on achieving cultural, behavioral, and systemic change, aligning diversity, equity, inclusion and belonging (DEIB) to ESG strategies.
Gina Badenoch believes the conversation around diversity, equity, inclusion and belonging (DEIB) requires less polarization and more integration through a lens of dignity, empathy, integrity and respect toward people’s life journeys and identities.
As a consultant and coach, for 17 years she has focused on influencing key diverse stakeholders, inclusive leaders and changemakers, inviting them to see DEIB is an asset and opportunity for greater innovation and sustainability, rather than a cost.
More than ever, Gina wants leaders to collaborate breaking silos and co- designing dignified business models and inclusive narratives, using truly diverse images with greater representation of the reality we are living in.
Gina Badenoch has been invited to speak more than once to Davos, Ted X Mexico and England. Inclusion Summit in the Rio 2016 Paralympic Games, The Performance Theatre by Xynteo in Portugal, Ashoka gatherings and with companies such as Microsoft, Unilever, The Bank Association, Monex, and Bepensa among others.
Inclusive communication and marketing to increase connection and interest with diverse stakeholders;
The opportunity of producing inclusive images. AI label rather than feel an image.
Gina calls herself a Creative transformational Entrepreneur.
She believes when you choose to focus on what you do have rather than on what you don’t have, you can make the impossible possible. That is how she decided to teach photography to blind people, set up her NGO and Consultancy firm.
Be bold, creative and follow your dream even if they say you are crazy.
Arts and Culture as the path to reduce inequality (Photographer teaching photography to blind people) contribute to creating a more inclusive society as well as socio-economic mobility for people with disabilities.
Inclusive and authentic leadership;
Self-empathy, self curiosity and self respect are key as a change-maker.
Embracing and outsmarting bias;
Dignity, Empathy, Integrity and respect are what Diversity, Equity, Inclusion and belonging really should be about.
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