Don Peppers is the founding partner, with Martha Rogers, Ph.D., of Peppers & Rogers Group, a leading customer-centric management consulting firm.
Peppers and Rogers are often credited with having launched the CRM revolution with their very first book, The One to One Future: Building Relationships One Customer at a Time, described by Business Week as the “bible of the new marketing,” and by Inc. Magazine’s managing editor as “one of the two or three most important business books ever written.”
In 2015, Peppers was ranked by Satmetrix as the world’s #1 most influential authority on customer experience management. The Times of London has listed him among their “Top 50 Business Brains,” while Accenture included him in its global list of the “Top 100 Business Intellectuals,” and the U.K.’s Chartered Institute for Marketing put him on its list of the “50 most influential thinkers in marketing and business today.” And, in 2013, Peppers and Rogers were inducted into the Direct Marketing Association Hall of Fame.
Prior to founding Peppers & Rogers Group, he served as the CEO of a top-20 direct marketing agency and his book Life’s a Pitch: Then You Buy (1995) chronicles his exploits as a celebrated new-business rainmaker in the advertising industry.
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