Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she set up the marketing practise for Grab over the last 7 years. Today, she leads marketing and social impact in over 350 cities in eight countries, covering all of Grab’s business verticals including transport, food, financial services and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.
In her role:
Recognised as a thought leader in the tech, marketing and start-up space, Cheryl has been invited to speak and serve as a panellist at various technology, start-up and digital marketing conferences and forums.
Accolades:
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