Bob Borchers – Keynote Speaker

Senior Director of Worldwide Product Marketing at Apple (2005-2009), responsible for the iPhone

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Specialist Subjects

  • Marketing and Branding
  • Technology
  • Innovation

Categories

Topics

Language

  • English

Biography

Bob Borchers, a marketing veteran with more than 20 years of experience at companies including Apple, Nokia, and Nike, Dolby’s Chief Marketing Officer and Senior Vice President, reporting to President and CEO Kevin Yeaman.

As part of the original iPhone® team at Apple, Borchers was instrumental in the development, launch, and global expansion of the iPhone, iOS, and App Store™. While at Apple, he also led the Nike® + iPod® partnership, expanded the iPod accessory ecosystem, and forged relationships with the major auto companies to provide iPod integration.

Most recently, Borchers was a General Partner at Opus Capital, making early stage investments in mobile software and service platforms. Prior to Apple, Borchers spent six years at Nokia, where he cofounded and served as Vice President of Sales and Marketing for the Vertu business unit. Before his career in the mobile industry, Bob worked for Nike in Beaverton, Oregon, where he led efforts in product and service personalization.

Borchers holds a bachelor’s degree in mechanical engineering from Stanford University and a master’s degree from the Massachusetts Institute of Technology. He has more than 30 patents granted or pending and has won awards from the Industrial Designers Society of America. He serves on the board of directors at Bank of the West and the Hertz Foundation.

About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby®.

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