Andrea Iorio – Keynote Speaker

Former Head of Tinder in Brazil & LATAM. Renowned expert on Digital Transformation, Innovation and Leadership

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Specialist Subjects

  • Customer-Centricity and new CRM formats
  • The 3 new pillars of a digital leader
  • A new Skillset for the Digital Transformation
  • "Meta-leadership": The Leadership Skillset in the World of Web 3.0
  • Soft Skills and Emotional Intelligence
  • The 3 Pillars of the "Invisible Marketing"
  • How to Boost Sales in a Digital World
  • Antifragility and Error Culture
  • The Future of Work and Jobs of the Future
  • Building Trust in Remote Work Settings
  • 10 Trends in the Post-pandemic World


  • English
  • Italian
  • Spanish


Andrea Iorio is one of the most requested keynote speakers about Digital Transformation, Leadership, Customer-centricity and Web3 globally, and he shares his thoughts and ideas at the intersection of business, technology, philosophy and neuroscience in his more than 150 keynotes per year to many Fortune 500 companies such as Abbott, Bayer, Cargill, Dow, IBM, Roche, Syngenta, Tetrapak and more. He is a columnist at the MIT Technology Review Brazil, the official host of NVIDIA’s podcast in Brazil, as well as counts with more than 70k followers on Linkedin.

Andrea Iorio holds more than 10 years of experience in multinational and tech companies: he was the Head of Tinder across Latin America for 5 years, and Chief Digital Officer at L’Oréal Brazil. He is an economist with a Degree from Bocconi University (Milan, Italy), and a MA in International Relations from Johns Hopkins’ SAIS (Washington, DC), and is now an MBA professor at Fundação Dom Cabral.

Andrea Iorio is the author of 3 books in Portuguese: “6 Competências para Surfar na Transformação Digital”, “O futuro não é mais como antigamente”, and “Metanoia Lab: lições sobre competências humanas na era digital”: the first one reached the n. 1 position on Amazon in the People Management and Leadership sections in Brazil. He just published his first book in English: “Meta-leadership: the new leader’s skill set for the world of AI and Web3”, available in bookstores globally.

Popular Talks by Andrea Iorio

Customer-Centricity and new CRM formats

It is a fact that the changes in the Digital world, accelerated by the pandemic, have radically changed the role of the customer and the consumer when they interact to companies. If in the pre-digital world, a customer had a more passive and reactive posture, while today she is more empowered (due to 4 main factors, which Andrea describes in the lecture), more demanding, detains power, and expects nothing less than 100% customization and absolute transparency. How to change our current CRM formats then? Andrea lists 3 main pillars of change, in this engaging keynote which is perfect for Marketing and Sales teams:

1 – “Know who you are talking to”: use the data to personalize the customer journey;
2 – “Do not sell a product or service, but an experience”;
3 – “Humanize the conversation”: practice active listening

The 3 new pillars of a digital leader

The leadership style that brought us here, legacy of a pre-digital world, is not the one that will help our companies move forward. The question for leaders is: are you changing as fast as the world is changing? It is a fact the world has changed, and the future is coming faster than you think. It is an exponential and unpredictable world – confirmed even more by the current business scenario with real-time customer expectation updates and the combination of Big Data, Artificial Intelligence and Machine Learning at play -, where the role of the leader able of transforming business for the Digital world is increasingly important . In this talk, Andrea proposes a new leadership model, where the leadership skillset changes along 3 major pillars of transformation:

1 — Cognitive Transformation (how the leader thinks and makes decisions in the Digital Age);
2 — Behavioral Transformation (how the leader acts and tolerates mistakes);
3 — Emotional Transformation (how the leader connects and engages with others).

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