Alex MacPhail is a passionate and compelling motivational speaker. His great expertise is empowering large audiences to master their motivation – allowing them to achieve their full potential, both on the day of the conference and long into the future. Alex wasn’t always a success. Until his teens he... Read more
Alex MacPhail is a passionate and compelling motivational speaker. His great expertise is empowering large audiences to master their motivation – allowing them to achieve their full potential, both on the day of the conference and long into the future.
Alex wasn’t always a success. Until his teens he had barely achieved a thing. But by the age of 18 he was thriving as a commodities broker and earning a healthy – or, he admits, “probably unhealthy” – six-figure income. This high-pressure experience led Alex to create a direct sales organisation that grew quickly to an annual turnover of £10m.
In seeking to bolster his troops, he became a voracious reader of American motivational books. He set out to discover what it would take to produce that little extra? What was ‘the difference that makes the difference’? How could he create a strategy to optimise the motivation of his people and, in turn, boost the performance and profitability of his business?
Alex MacPhail was particularly drawn to the work of two American ‘gurus’ – Anthony Robbins and Dr Stephen Covey (“The 7 Habits of Highly Successful People”) – both huge in the States at the time but largely unknown in the UK. Alex was so convinced that British audiences would benefit from their material that he visited them in the United States and acquired exclusive licences to bring them to the UK. This resulted in Alex promoting a series of mammoth events to sell-out audiences of up to 3,000 people.
His close association with Covey and Robbins led Alex to create his own training company to make this kind of material available – and palatable – to the UK corporate marketplace. This he has achieved with dramatic success, as the company he co-founded now works with some 300 UK companies and around 40,000 delegates a year.
Alex MacPhail describes his work as “Attitudinal, behavioural training” and he shares his unique knowledge and experience through high-energy and amusing keynote speeches, which he delivers at upwards of 100 events a year.
Alex describes his philosophy as follows: “The key question is this: What is the difference between the top 10% of performers in your company and the remaining 90%? The answer, I believe, has very little to do with technical skill, or core abilities, but it has a lot to with their mental attitude. My goal is to equip the 90% with the positive attitudes and empowering beliefs that distinguishes the peak performers, and the leadership skills to be able to communicate them to their teams.”
Alex can finish his presentation with a board break, which is a compelling visual metaphor for breakthroughs in performance.
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You can book Alex MacPhail through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Alex's current availability, speaking fees and any specific requirements for your event.
Alex MacPhail's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Alex tailored to your event.
Alex MacPhail speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Alex to align the content with your delegates and goals.
London Speaker Bureau can book Alex MacPhail for events worldwide, subject to Alex's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Alex MacPhail is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Alex can accommodate.
London Speaker Bureau will brief Alex MacPhail on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Alex can offer.
Alex MacPhail delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Alex MacPhail's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Alex's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Alex MacPhail can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Alex's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Alex MacPhail is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Alex MacPhail, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Alex's current availability for your dates.